Gareth Pugh for M.A.C. S/S 12 Campaign Video: Alla Kostromichova, directed by Ruth Hogben

Gareth Pugh for M.A.C. S/S 12 Campaign Video
Model: Alla Kostromichova
Direction: Ruth Hogben
Fashion: Gareth Pugh
Styling: Katie Shillingford
Make-up: Val Garland for M.A.C
Hair: Martin Cullen
Nails: Marian Newman
Soundtrack: Matthew Stone


Fashion maverick Gareth Pugh collaborates with fashion film director Ruth Hogben on this film to unveil his first make-up range, created with M.A.C. A further development from their electric collaboration for Spring/Summer 2012 and inspired by the contrast of black and white - or light and darkness - this fashion film showcases a selection of specially-fashioned faces for the twenty-first century. --SHOWstudio