by Beth Solomon
Publisher, The Georgetown Dish
Hanoi is Hungry for American Franchise Brands
Franchise leaders representing 19 U.S. brands kicked off a high-energy trade mission to Vietnam and Indonesia Tuesday, celebrating franchising at an opening reception under the stars hosted by U.S. Ambassador David Shear on the terrace of the Hilton in Hanoi -- a franchise hotel.
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Franchise leaders representing 19 U.S. brands kicked off a high-energy trade mission to Vietnam and Indonesia Tuesday, celebrating franchising at an opening reception under the stars hosted by U.S. Ambassador David Shear on the terrace of the Hilton in Hanoi -- a franchise hotel.
